I went to Wendy's the other day for lunch (exciting, eh?) and this sign has bothered me for years. I took out my trusty camera and took a picture of it so I could "teach" everyone about the proper use of insure and ensure and assure so you are sure to never make this mistake again.
Insure - Has everything to do with insurance. Example: I need to insure my house against damage from a tree falling on it.
Ensure - Means "to make sure" and has nothing to do with insurance. Example: To ensure faster service, please have your money ready.
Assure - This is a verb meaning to declare earnestly to. Example: She assured me that everything would be okay.
No excuses now. The Queen has spoken.
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